Industrial Minister Confirms Highest Bid for Financially Struggling Company
Italian Industrial Minister Adolfo Urso has announced that former Expedia CEO Peter Kern is set to acquire luxury lingerie brand La Perla, which has been facing significant financial difficulties. Speaking after meetings with union representatives and potential new ownership stakeholders, Urso confirmed that Kern’s luxury holding company submitted the highest bid for the Italian fashion house.
Investment Plan to Revitalize Production and Create Jobs
In an official statement, Minister Urso revealed that Kern’s investment strategy includes allocating approximately €30 million (US$34.31 million) by 2027 to modernize La Perla’s manufacturing facilities located in Bologna, northern Italy. The proposed industrial plan aims to maintain the company’s current workforce of about 210 employees while creating an additional 40 new positions.
The acquisition represents a significant development for the historic Italian brand, which has been seeking new ownership to address its financial challenges while preserving its manufacturing heritage in Italy’s renowned fashion district. Kern’s investment commitment signals strong confidence in La Perla’s potential for international growth and brand revitalization.
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